Mig Molina

Brand & Business Strategist · Consultant · Speaker · Leadership Trainer

20+ years building, fixing, and scaling brands, from a Swiss global HQ boardroom to retail at scale across the Philippines. I've run brands in some of the toughest categories in business: ice cream in a tropical archipelago, generic pharma against Big Pharma, and a craft rum against global spirits giants.

What I Do

Six ways in

Strategic & Brand Consulting

Brand strategy, turnarounds, portfolio & pricing architecture, go-to-market.

Board Seats

Independent director perspective on brand, commercial, and digital transformation.

Advisory Roles

Ongoing counsel for founders, CEOs, and CMOs.

Speaking Engagements

Brand, digital commerce, AI in marketing, leadership.

Leadership Training

Strategic planning, team building, managing across functions.

Brand Training

Brand-building fundamentals to advanced equity and CRM programs.

The Training Lineage

Running rooms since high school

Leadership training is the craft I've practiced the longest. It started before the career did.

High School

La Salle Green Hills · Peer Counseling Organization
Conducting seminars since high school, as part of the LSGH Peer Counseling Organization.

College

Ateneo de Manila · President, Ateneo Student Trainers (STRAINS)
The Organizational Development arm for Ateneo organizations. Conducted OD consulting, leadership development, and crafted seminars bottom up, from discovery session to execution.

2004 · First Job

DDI · Development Dimensions International
Started the career at one of the world's leading leadership development consultancies.

Circa 2014 · Weekends

Volunteer Teacher · Payatas
Taught Math & English on weekends in depressed areas in Payatas.

Every Organization Since

In every organization I've joined, I've crafted and executed Strategy Development Workshops, Branding Workshops, Leadership Development Workshops, Planning Workshops, and Leadership Team Building Sessions.

Public Sector

Department of Education · National Youth Commission
Seminars conducted for both national agencies.

Where I've Played

Ten industries, one craft

Global FMCG & Food

13 years, Philippines & Global HQ (Vevey, Switzerland). Roles from Sales Trainee to Digital Commerce & eBusiness Head. Brands include NESCAFÉ, Mövenpick, Nestlé Ice Cream, NESTLÉ TEMPTATIONS, and Goodfood.ph.

Nestlé

NESCAFÉ

Mövenpick

Nestlé Temptations

Dolce Gusto

Nespresso

Nestlé Nutrition

Nestlé Ice Cream

Nestlé Yogurt

Drumstick

Beverages

Digital Brand & eCommerce Manager.

Coca-Cola

Lemon-Dou

Premium Spirits

Bleeding Heart Rum Co. Global Brand Manager across US, EU, Asia, and AU markets.

Don Papa

Santa Ana Gin

Healthcare Retail

Robinsons Retail Holdings, Head of Brand & Communications, AVP, across a 3,000+ store network. Rose Pharmacy, Head of Marketing & eCommerce. Southstar Drug, Brand & Communications oversight. Built and ran the banners' eCommerce alongside brand.

Rose Pharmacy

Southstar Drug

TGP

Pharmaceuticals

Brand Director, including the house brand: working directly with suppliers and molecules, margins, SKU rationalization, and new product development.

TGP

eCommerce

Built eCommerce departments, webstores, and businesses from the ground up across six companies, including Nestlé Philippines' first owned platform, Goodfood.ph. Successfully executed growth with profitability.

Nestlé

Coca-Cola

Don Papa

TGP

Rose Pharmacy

Southstar Drug

Digital Acceleration & Transformation

Digital acceleration and transformation work cutting across many organizations: Nestlé, including the Digital Acceleration Team at Nestlé Global HQ in Vevey, Switzerland, plus Don Papa Rum, Coca-Cola Bottlers Philippines, TGP, Rose Pharmacy, and Southstar Drug.

Nestlé

Don Papa

Coca-Cola

TGP

Rose Pharmacy

Southstar Drug

AI Practitioner & Consultant

Hands-on AI practice inside the drugstore businesses, internal AI talks for managers across the organization, and now as a consultant at Millwright & Co.

TGP

Rose Pharmacy

Southstar Drug

Millwright & Co

IT Consulting

Second job out of college: an IT consulting firm, and an early look at how systems get built and sold.

Infomax Systems

HR Consulting

Business Development Associate at DDI (Development Dimensions International), the global leadership development consultancy, in its Philippine practice.

DDI

By the Numbers

The proof stack

20+ yrs

Across FMCG, pharma, retail, spirits, IT consulting, and digital commerce.

Local to Global

From transforming local brands, to growing and expanding global, established labels, and propagating cult status for niche markets.

Retail at scale

Brand transformation across three pharmacy banners.

From zero

Built the eCommerce businesses at Nestlé Philippines (including its first owned platform) and TGP from the ground up.

AI & CRM MOAT

Top CRM program by ROAS across all RRHI business units. The bridge between IT and marketing: the moat people don't see and don't have.

Recognized By

The receipts

PANA Gold · Asian Marketing Effectiveness (AMES) Shortlist · Facebook for Business · Nestlé CEO Champagne Award · World Spirits Competition · International Spirits Challenge · Harper's Design Award · Graphic Design USA · RRHI Best TikTok Campaign

Presented to the Nestlé global board. Featured at the Asian Marketing Leadership Summit, Facebook industry events, and Adobo Magazine.

Partnered With